Thursday, 1 December 2016

That's a Wrap for 2016



Christmas is finally upon us so it seems the perfect time to wish everybody a very merry Christmas and a happy and prosperous New Year.

With lots of exciting projects behind us we would like to thank all those who have supported us in 2016 and we look forward to working with old and new friends in 2017.

Our relationship with our clients is important to us and we strive to make your New Fat experience as rewarding as possible. Building your brand is our passion and working creatively as a team is what we do best.




MEET THE TEAM STAFF PHOTOS


Click here and put a face to the name on our new “meet the team” page. Big thank you to photographer Paul Haynes, who took our swanky new photos which are now live on our website.

NEW TEAM MEMBER
You may have heard the new voice answering the phone - Andy, he has replaced Steph (who moved onto an exciting new future at university). Andy is a great addition to the team and is poised and ready to take your calls.

2016 has brought a variety of projects, with no job too big or too small, keeping us busy with brochures and catalogues, websites, exhibitions and logos to name just a few. We love receiving new briefs and it’s great to see so many brilliant projects develop through their different stages and reach their creative conclusions.


As a little thank you for a helping hand, we are offering £100 off* any design work when you refer us to a friend. That’s great news for you and your referral. You get money off your next project and they get a professional design team at their disposal. 
*T&C's apply - read offer page for details

Tuesday, 1 November 2016

My Useful Guide: Promotional Products





With Christmas getting ever closer, it’s time to give in and talk about the inevitable. The festive season is the perfect time of year to show your clients how much you appreciate them with a bit of generous gift giving. 

With a multitude of branded gifts, personalised cards and bottles of wine available, what are the advantages of showing your clients how much you love them? 




What are promotional gifts?
Branded gifts can cover a wide range of weird and wonderful things that can be personalised to your brand. Starting with your basic, pens, mugs, and desktop stationery, through to umbrellas, clothing and more. Ranging in quality from budget to luxury and suitable for most events, all year round, there is something for everyone. Alternatively, keep it low key but still maintain a professional level of appreciation and send your clients a personalised Christmas card.
Quick tip
Make sure you have a high quality version of you logo, preferably a vector eps file. When your logo artwork is supplied by your designer you should be given a range of logos suitable for a number of instances. It's also a good idea to have a single colour version of your logo as this is often more suited to branded products. To find out more information about logos why not read our Useful Guide on logo design.

Why send a promotional gift?
Corporate gifts can create familiarity, making your business more memorable. Receiving a gift creates interest, adds positivity and makes for a useful reminder, which continues with each use. Not only that, but there is potential to gain new clients as curiosity is sparked if the gift is passed on or seen in use. Providing a great way to get your name out there and acting as incentive. Familiarity, loyalty and brand awareness are great tools for gaining customer rapport. 

Promotional products are also cost effective, proving to be one of the most successful ways of making a good impression. In comparison to printed ads they can cost less and have greater impact.

Choosing a promotional product that represents your company and is relevant to your brand can make a great impression and help clients associate brand image. A little generosity at Christmas can be all you need to hit the ground running in the New Year.

A huge choice of promotional products can be daunting, if you need help deciding or need a creative eye then get in touch with The New Fat and one of our team members will be able to advise you. This month we are also offering £70 off branded Christmas cards, have a look at our offer page to find out more or read this month’s case study for inspiration. We also have an online portfolio featuring Christmas cards we have previously designed.

Saturday, 1 October 2016

My Useful Guide: Professional Typography

Whether it’s serif, sans serif, script or display. Modern, traditional or somewhere in between, typography is key for great design and impact. 

With thousands of fonts to pick from, what do you need to consider to get the most out of the typography you choose?

The basics
What is typography? Essentially it is the arrangement, style and appearance of letters and numbers known as type. Typography can set the theme or tone of a particular message and can help to enhance the overall layout and design. Using the correct size, colour, leading, tracking and hierarchy can make the difference between good design and bad. 

All fonts communicate
Each font has a visual personality. Strong, dramatic, edgy, traditional, playful. Whatever it might be, choosing the right font is crucial. Pretty script fonts generally come across as soft and flowery, great for wedding invites. For a sheet metal fabricator, using a script font might not be achieving the highest impact. Big, bold fonts are maybe better suited. Decide on your main message and find a font that emphasizes it.

Create a hierarchy
Hierarchy helps guide the viewers’ eye to the most important elements. It adds interest and creates focus. If the text is all the same, not only is it boring and uninspiring but also it’s easily ignored. Break up chunks of text into main titles, subtitles and body copy. 

Size isn’t the only way of creating prominence. Find two fonts that pair up nicely and use one for titles and use the other for the bulk of the text. Pull out quotes and create features or add a splash of colour.

Legibility 
Leading, kerning and tracking are great tools and separate the good from the bad in the typography world. For those who don’t know: Leading is the space between lines of text. Kerning is the space between individual characters and tracking deals with the spacing between whole groups of characters. If text is too close together it becomes difficult to read and unsightly. Good leading provides enough white space between lines without becoming disjointed. The same can be said for tracking. Too tight or spaced out and it’s impossible to read. 

Kerning can be the difference between reading the right words and the wrong words. Although funny there have been some unfortunate mistakes when it comes to kerning. Google ‘bad kerning examples’ and you will see what we mean! Letters can begin to merge and words change meaning. A good example would be the ‘r’ and the ‘n’ of kerning, too close and it looks like ‘keming’.

Implementing all three correctly can create balance and enhance the viewers reading experience.

Size is often overlooked, but should be carefully considered. Too small and it becomes too hard to read. Too big and it’s overbearing and unnecessary. 10pt is a great starting point for brochure and flyer body copy. Don’t be afraid to go big and bold and make a statement with titles or key words. Using text as a design element can get some interesting results and make for eye-catching marketing material.

If using colour make sure there is good contrast. For example, yellow on white is not a great choice and can make text very hard to read. At the other end of the scale is too much contrast; a tint of dark grey can often sit better than pure black on white. 

Implementing clean and clear text is vital if you are to get your message across. Think about your target audience and how easy it will be for them to read. Less is always more.

Web fonts
Something else to consider are the fonts you use on your website. Ensure all of your visitors get the same experience by using a web safe font. If the font you use isn’t installed on the visitors’ computer then it will be substituted with a common one. This can effect the style and layout of your site.

Beautiful typography makes all the difference to any piece of design. If you would like help to create impact with your brand fonts then our team of professional designers are more than happy to help. Alternatively see our latest offer, or look at our portfolio and case study for inspiration.

Thursday, 1 September 2016

My Useful Guide: Professional Advertising



Advertising is everywhere. Whether it’s social media, glossy mags, billboards or bus shelters we are bombarded everyday with punchy imagery and catchy straplines, so not surprising many go unnoticed.

Adverts come in all shapes, sizes and forms. Covered by two categories, print and digital. Some go for shock tactics, others go for humour, some just state the facts and get straight to the point. 

But what makes a great advert great? 




Connect with your audience
Firstly your advert needs to connect with the right audience. It has to spark and intrigue and give them reason to stop and look. With just seconds to make an impression, a strong and engaging concept is a must.

Coherent text and bold headlines
The wording is important if you are going to successfully get your point across but a catchy headline is what’s going to draw in the audience and keep them interested. In a glance the audience needs to know what the advert is about and why they should be interested. Keep it short and sweet and stick to the important details. 

Memorable and recognisable
Gone but not forgotten is the aim. Not everybody will be in a position to act upon the advert immediately, so having a memorable advert which mirrors your brand style is important if it’s going to turn into sales. Some people may not even think twice at the time of seeing the advert, but make it memorable enough and they could be coming back to you when the time is right. 

Creative campaigns
An advert should be creative, appealing and original to hold the attention of the audience. Boost your brand awareness by designing a full campaign with a series of adverts that coincide and compliment each other. Make the most of printed and online adverts, depending on your audience.

A call to action
Give your audience something to act on. Provide a source of further information such as a web address, social media or phone number. This means that you can keep your content to a minimum on the ad but still offer the information they need online or by phone. Including your logo helps with association and acts as a visual aid.

Less is always more
Don’t clutter the ad, keep it clean and simple. Focused on the task in-hand. Think of it like the tea tray game we all played as a kid at parties. The more objects on the tray the harder it was to remember the trinket once it had gone. Adverts are similar, the fewer elements on the ad the easier it will be to remember the important details.

With a print ad you can afford finer details but with a digital ad it’s more important then ever to keep it minimal.  

Digital adverts are sneaking their way into our social media feeds and appearing at the side of websites, more and more. Printed adverts are as popular as always with magazines full of them. So what are the advantages of advertising?

It strengthens your brand
Establishing a recognisable and trustworthy brand can be achieved through advertising - using the same adverts can amplify this effect. How often do you see the same advert from the same brand but in a different location. Repeating an ad can reiterate its value and show that you have real faith in the product or service.

It spreads the word
Adding reputability and creating recognition. Whilst establishing awareness for a particular product or service you are also achieving awareness for everything else you do. Spreading the word far and wide - creating the potential for attracting new customers.

Target customers directly
By investing in advertising space in a magazine, catalogue or brochure within your industry means you can target you clients directly. Also using specific content within your ad can attract your target audience and help to establish a connection. Targeted ads are becoming more apparent online. Ever noticed how adverts appear related to your latest Google search? 

Advertising is a great tool for any business and can prove effective in more ways then one.

Needs some inspiration? If you are interested in advertising have a look at our advertising page or campaign portfolio, alternatively get in touch for more information.
If you need anything else please have a look at our current offers

Monday, 1 August 2016

My Useful Guide: Professional Stationery

As simple as it is, business stationery is an effective marketing tool with great efficiency when implemented properly. 

Reinforcing branding and business mentality, the modest business card and letterhead has the potential to open doors.

The basic stationery essentials are covered by three main elements, the business card, the letterhead and the compliment slip. This stationery trio are a triple threat in your marketing arsenal. Providing an upfront view of your professionalism and defining a business ethos of quality and integrity.



Things to consider
Distributing smart business cards when networking, corresponding on letterheaded paper and adding notes to compliment slips all provide a lasting impression. Keep your stationery clean, concise and on brand. Stick to the important details; phone numbers, office, email and web addresses. Social media platforms and USPs could also prove valuable. Add your name and job title to your business card. Make sure your logo is in pride of place and that all components are consistent across all elements of stationery. 

Quality shouts professionalism
Choosing the right paper stock is crucial. Too thin and flimsy and your business potentially comes across as lacking in professionalism. A good paper stock for a business card would be a laminated 400gsm or 350gsm for a more natural stock. For a letterhead and compliment slip 115gsm. We love to be tactile, and being able to feel the quality of the stock will make all the difference and add that sense of confidence and credibility.

There is also the option to add effects such as coloured foils, embossing or die cuts to enhance your business cards - these come at a price but really stand out from the crowd. When it comes to a pile of business cards, eyes are attracted to the unusual, the bright, the bold…even the SHINEY! Just like magpies. Investing that little bit extra proves that you have confidence in the business and it might just give you the edge over the competition.

Your business stationery, especially your business card, is often the first insight into your brand a client will experience, so getting it right is important.

If you fancy a new set of business stationery update your business card, letterhead and compliment slip and make a lasting impression, please contact us for a quote. For inspiration visit our portfolio or read our latest case study on Chrysalis and their stationery rebrand.

Friday, 1 July 2016

My Useful Guide: Going Responsive


In the last couple of years smartphones and tablets have become more and more a part of everyday life.

With mobile devices now tipping the scale and coming out on top for internet users, how should you utilise this growing trend?

The answer, go responsive
The way in which people view online information has been changing quickly and your website needs to keep up. Loading a full website on a small phone screen is impractical and not very user friendly. 



Responsive websites however, adjust their layout to suit the dimensions of the screen. Re-flowing content into columns and even allowing non-vital content to be switched off. Not only that but they utilise the touch screen gestures such as swipe, pinch and tap.


Advantages of going responsive
These days it’s all about having a positive user experience. So many of us spend our lunch breaks, train and bus journeys, just about any free time we have on our smartphone scrolling through social media outlets, internet shopping or just browsing sites. The more user friendly, the more time we spend on the site and the more likely we are to revisit, make a purchase or enquire.

Consider that 15 seconds is all we have to capture somebodies interest online, it’s important to make sure that all the vital information is easy to find. You should treat your website like a shop window, grab the viewers attention by showing appropriate information and the best of what you have to offer. Unlike a normal website, responsive sites know how to handle content on mobile devices, ultimately improving your brand image and keeping surfers happy.

Something else to bear in mind is the power of social media. Over half of social media browsing happens on mobile devices. Links and shares direct people to your website via phones or tablets. Responsive is a must, if you are going to make the most of those potential leads.

Invest a bit of time and effort into SEO (search engine optimisation). Not only are responsive websites better for users but they are also preferred and recommended by Google for online rankings. Use key words and content rich text to help boost your position in the search results. Google loves responsive sites and rewards you for it. Previously a mobile friendly website would have been entirely separate to the main site, meaning the online rankings would be effected. Links are consolidated to just one site with the new style of responsive websites, boosting your position on the results page.

With internet shopping on the increase, growing numbers of on-the-go internet surfers and mobile phones overtaking desktops as the preferred choice of browsing - why pass up the opportunity of all that marketing and sales potential. Investing a bit of time and money into going responsive and improving user experience could significantly improve your online presence and client leads.

Make the most of all the mobile surfers with our latest package, Just £1,397 +VAT for a 5 page responsive website. To view our portfolio.

Alternatively have a look at some of the websites we have designed by clicking on the links below:

Wednesday, 1 June 2016

My Useful Guide: Understanding Large Format

When is comes to making a BIG impression large format graphics are a great way of drawing attention to your brand. Available in so many different guises, big really is beautiful!

Pop-ups, pull-ups, poster and signage, modular stands or bespoke exhibitions. What is the difference and what should you be considering when planning an exhibition?

Pull-ups
Not to be confused with pop-ups, pull-ups are affordable and portable banners, most commonly 800mm wide x 2000mm high in size. Often printed onto a vinyl like material. These are the perfect choice for exhibitions, trade shows and smaller events. 

Pop-ups
These are mid-sized portable display systems where graphic panels attach to a “pop up” frame. Often spanning 3 or more metres wide, these are ideal for creating a backdrop to your exhibition. Easy to set-up these come in a wheeled drum that converts easily into a freestanding counter. Pop-up stands are professional and great for bringing impact for a mid-size exhibition space.

Modular exhibition stands
Modular stands are made up of components that lock together creating a high impact stand but without the need of stand builders and power tools. This type of stand can be reconfigured to fit different exhibition spaces, giving you maximum flexibility. Graphic panels are attached with Velcro or magnets, tension fabric options are also available. Packing up is a two-man job and depending on the size of your configuration you can transport them in a car or small van.

Full custom stand build
Built to any specification or size, with unique design, technical elements such as audio and visual inputs, lighting and touch points, custom builds are by far the most professional looking and impressive type of stand available. Graphics will be made to measure and can be printed onto a range of materials such as, glass, fabric, Foamex, PVC and adhesive vinyl. A stand like this will require a professional stand builder to construct and dismantle. Standing out in a sea of stands within an exhibition is important. 

Creating a unique stand with eye-catching promotions, graphic elements and useful information can prove very worthwhile. Although expensive to install the results can prove to be incredibly beneficial. 

Why exhibit?
Exhibitions are a brilliant chance to showcase your business, your products, skills and services. Attended by people pursuing services within your industry, exhibitions and tradeshows are the perfect place to achieve face-to-face leads. Being able to demonstrate your products and services to a vast amount of people first hand has huge potential, allowing customers to involve themselves with your product, to see, hear and feel.

When it comes to preparing for an exhibition or tradeshow it is important to plan your stand with plenty of time. Read your exhibitor pack carefully early on, as it may include important deadlines especially for larger exhibits. Get a graphic designer/exhibition designer involved in the early stages and they will be able to help you with design and production of the stand.

Understand the size of your stand and the budget you have for the whole event. You don’t want to turn up with a couple of pull-up banners if you have the space for a high impact stand.

Have a clear idea of what you want to achieve at your tradeshow or exhibition:
• What message are you trying to get across about your company?
• Do you have a new product to launch?
• Who do you want to meet/attract to your stand?
• How are you going to capture and follow up those important leads?

Preparing for an exhibition doesn’t have to be complicated but it is important to think it through. With lots of experience in stand design and construction our professional team at The New Fat can help you through every stage of the planning and design of a professional exhibition. Have a look at our online portfolio or contact us for more information.